Thanks for reaching out. I have not done exactly what you described. But many other techniques can be applied to your case. To answer your company’s questions, you need to have data prior to the start of the campaign, during the campaign, and after the campaign, using the same time frame, to compare whether the campaign had an effect, and for which customer clusters, vice versa.


Changing the world, one post at a time. Sr Data Scientist, Toronto Canada.

Love podcasts or audiobooks? Learn on the go with our new app.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store